Spatial Pleasure and GEOTRA Collaborate on Urban Potential Analysis Using High-Precision Human Flow Simulation
The companies are seeking demonstration partners, including local governments, developers, and transportation operators.
Spatial Pleasure (Operating Company: Placy Co., Ltd.; Head office: Setagaya-ku, Tokyo; CEO: Soma Suzuki) has entered into a partnership with GEOTRA Co., LTD (Head office: Chiyoda-ku, Tokyo; CEO: Hiroshi Jinnai; hereinafter referred to as “GEOTRA”) to conduct analysis work aimed at maximizing urban potential. By leveraging Spatial Pleasure’s algorithms and GEOTRA’s human flow simulation technology to create highly accurate human flow personas, we will engage in analysis work that contributes to the long-term enhancement of area value.
At historical turning points, such as pandemics and an aging society with a declining birthrate, the expectations and demands placed on cities are undergoing significant transformation. To effectively reorganize urban spaces, it is essential to study spatial formation and transportation policies based on quantitative human flow simulation analysis*.
Traditionally, human flow simulation data has primarily focused on basic attributes such as age and gender, with its primary use being the optimization of location planning for public transportation networks, civil engineering infrastructure, medical and welfare facilities, and educational and cultural facilities. However, in this collaboration, we aim to go beyond traditional approaches by assigning sensory parameters such as tastes and preferences to the human flow simulation data. By doing so, we will conduct analysis to optimize the location and curation of establishments such as coffee shops and bars within the area. Furthermore, we will explore measures to improve the value of the area by leveraging the unique characteristics of each city. Through this analysis, we will implement measures to enhance the overall value of the area by utilizing the distinctiveness of each city.
GEOTRA generates virtual location data (synthetic human flow data) by processing the location data of authorized KDDI cell phone subscribers. This data is statistically accurate but does not identify individuals. In the collaboration between Spatial Pleasure and GEOTRA, we will combine Spatial Pleasure’s algorithm with GEOTRA’s human flow simulation data to generate persona behavior data that includes sensory attributes such as hobbies, tastes, and preferences.
We are currently seeking demonstration partners to facilitate collaboration. If you are responsible for any of the following business areas and are interested in participating in this project, we would be delighted to hear from you.
We are delighted to collaborate with GEOTRA on this initiative. We strongly believe that GEOTRA’s virtual location data, which includes synthetic human flow data, plays a crucial role in reimagining urban spaces, especially during significant historical transitions such as pandemics, declining birth rates, and aging populations. By combining GEOTRA’s human flow simulation technology with Spatial Pleasure’s expertise in urban data analysis, particularly in the realm of sensory parameters, we will conduct analysis work that contributes to maximizing the unique value of each city.
We are thrilled to collaborate with Spatial Pleasure on this project. At GEOTRA, our mission is to ‘move society forward with the power of data,’ and we have been dedicated to assisting real estate developers, municipalities, and other businesses in making well-informed decisions regarding planning and policy. Our data platform facilitates the visualization and analysis of human flow in cities, delivering valuable insights across various industries. By harnessing GEOTRA’s expertise in human flow simulation and combining it with Spatial Pleasure’s advanced algorithms, we can construct highly accurate human flow personas. Our goal is to contribute to the continued enhancement of each city’s value and foster a competitive and dynamic industry among venture companies.
Business Description: Urban data analysis centered on sensory parameters
Operating company: Placy Co., Ltd.
Representative: Soma Suzuki, CEO
Location: Orbit 302, 4-10-4 Daizawa, Setagaya-ku, Tokyo, 155-0032, Japan
Established: May 2019
Official Website: https://spatial-pleasure.xyz
Business Description: Provision of web-based systems and consultation services that integrate, visualize, and analyze human flow and other information within the city, as well as businesses related to these services
CEO: Hirohiro Jinnai
Head Office: Otemachi One Tower 6F, 1-2-1 Otemachi, Chiyoda-ku, Tokyo
Official Website: https://www.geotra.jp
Spatial Pleasure Co., Ltd.
Press Release: https://prtimes.jp/main/html/rd/p/000000013.000047935.html