Spatial Pleasure

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Spatial Pleasure collaborates with Living Lab Ventures, the corporate venture capital arm of Sinar Mas Land on SBT and carbon credit certification in BSD City – through the support of JETRO.

BSD City, one of the largest urban development projects in Indonesia, began quantifying environmental values for its TOD.

Jakarta, September 9th,  2023 – Living Lab Ventures, the corporate venture capital arm of Sinar Mas Land, will team up with Spatial Pleasure, a Tokyo-based start-up specializing in climate planning and carbon credit generation within the transportation sector. This groundbreaking partnership aims to drive decarbonization efforts in the urban transportation landscape, with a focus on BSD City, Indonesia. The collaboration has been made possible through the support of JETRO (Japan External Trade Organization).


BSD City, spanning approximately 6,000 hectares and housing around 400,000 residents, represents one of Indonesia’s largest planned communities. Sinar Mas Land, as the operator of BSD City, has been actively spearheading initiatives to curtail traffic-related carbon emissions. These initiatives encompass a range of projects, including the development of shuttle bus networks and pedestrian walkways.

Project Overview

The aim of this collaboration is two-folded;

1. Science Based Targets   

Clearly understand the current traffic dynamics in the BSD City, set the quantitative emission reduction target, and also the disclosures of the targets in the CDP (Carbon Disclosure Project) will be explored.


2. Carbon Credit   

Quantify the environmental value of mitigation measures included in the above plans,  and generate an Emission Reduction Certificate in SRN-PPI and Carbon Credit in JCM.

※The numbers shown in the decarbonization plan and service demos are dummies.


The collaboration between Spatial Pleasure and Sinarmas Land was made possible through JETRO’s Indonesia-Japan Fast Track Pitch Event 2023. The Startups who has been selected as finalists in the Fast Track Pitch are granted additional consideration in the selection process for the Asia Digital Transformation (ADX) Promotion Program.


About Sinarmas Land

Sinarmas Land is a key subsidiary of the Sinarmas Group, a prominent conglomerate spanning Southeast Asia with a primary focus on Indonesia. In Indonesia, Sinarmas Land boasts the largest property development portfolio in terms of land bank and market capitalization. The company also holds strategic investments in commercial and hospitality assets across international markets.


Bayu Seto, Partner at Living Lab Ventures remarked, “As the Corporate Venture Capital of Sinar Mas Land, our mandate is to bring innovation into our ecosystem. Sinar Mas Land has always been dedicated to creating a sustainable, innovative, and future-ready city. The smart environment is such an integral part of our smart city pillars. Together with Spatial Pleasure, we aim to integrate their solutions, particularly in decarbonization and urban mobility to build a greener BSD City.




About Spatial Pleasure

Spatial Pleasure is a Tokyo-based start-up with investments from VCs such as Digital Garage and Deepcore (AI division of Softbank investment). Spatial Pleasure is developing Climate Planning and dMRV software in the urban-transportation domains. The company is focusing on expanding its business in Indonesia and also signed MoU with Jakarta Smart City in May 2023.


Soma Suzuki, CEO of Spatial Pleasure, expressed their commitment to the initiative: “In Indonesia, the transportation domain accounts for 27% of carbon dioxide emissions. Reducing emissions in this area will directly lead to alleviating traffic congestion and air pollution, which are very serious national problems here. Through the results of this BSD City project, we are very excited to expand the project to other cities developed by Sinar Mas Land.


The Japan External Trade Organization (JETRO) is a government-related organization that promotes mutual trade and investment between Japan and the rest of the world. JETRO plays a pivotal role in supporting international business collaborations and fostering economic growth.


Kentaro Machii, a Senior Director of JETRO Jakarta stated “We are committed to empowering Japanese startups with opportunities abroad to bring open innovation with overseas companies. In order to facilitate collaborations between Sinarmas Land and Japanese startups who contribute to Sinarmas Land’s ecosystem, JETRO has signed MoU with Sinarmas Land in August 2023. Through our close and mutually beneficial relationship with both parties, we are so pleased to contribute to the partnership.”



Contact Information

Business: DMRV software development specializing in transportation

Operating company: Spatial Pleasure Inc.

President: Soma Suzuki, Chief Executive Officer

Location: Orbit302, 4-10-4 Daizawa, Setagaya-ku, Tokyo 155-0032, Japan

Founded: May 2019

Official HP: